Please announce your direction

Here in Ghana are vans that drive along and announce which direction they are going and their final destination. 

If you are on the side of the road and happen to be going that way, you pay a fee and get on. 

The fee is cheaper than you would pay for a taxi, and quicker than walking. 

The idea being - collectively, we all help each other get to where we are all trying to go, and far more efficiently. 

This exists because we all exist. 

How generous. 

Seeing it happen today, I thought of our work. 

The thing we do or want to do. 

Our project or business idea. 

How generous would it be, for us to offer people, who are already going the way we are going, a cheaper, quicker, and/or more efficient way of getting there?