Everyone eats for free

Giving works wonders in business too.

A few days ago my cousin ordered a medium Frosty from Wendy’s. 

Instead, he received a large cup halfway filled.

Wendy’s ran out of cups.

Reading the story on his facebook page, I shook my head in shame.

Wendy’s missed opportunity. 

“Hey, let’s not give our valued customers a large for the price of a medium.”

“Let’s extract every possible cent from our customer instead.”

Great idea!

A few years ago SweetGreen decided they would no longer accept cash. 

And then one busy afternoon their credit card system went down. 

Their employees were staring at a line full of hungry customers with no way to accept their payments.

SweetGreen took advantage of the opportunity. 

Since they couldn’t accept payments, everyone's lunch was on the house. 

Which restaurant would you rather eat at?